I can’t be the only one that’s noticed this, but it seems that in the early days of the ‘net, people were digital nomads, wandering from one social network to the next: LiveJournal, the blog-o-sphere, Friendster, MySpace, Facebook, Twitter, Instagram. You’d show up on a new social network, link up with a few friends, and enjoy the new space. Gradually people started showing up that you remembered from like two networks back. It was good to hear from them again. Then it would start getting noisy. Then your boss’s mom starts commenting on your stuff and you move on to the next one, where only a few people are and it’s easy to take in your entire feed each day and it feels cool and special but more people start filing in and the whole cycle repeats itself.
But there have been permanent settlements formed along the way. The blogosphere is still around. So is LiveJournal. Heck, so are Usenet and the WELL. And it’s a safe bet that most of the billion people on Facebook didn’t experience this migration. Facebook was their first and perhaps only social network. New digital social spaces come along (Pinterest, Tumblr, Snapchat) but instead of migrating away from Facebook, we tend to supplement it with these new locations. Some of these, like WhatsApp and Instagram, have been annexed by Facebook.
There are lots of reasons to be displeased with this situation. You’re probably familiar with most of them. Facebook’s confusing privacy settings, its real name policy, Zuckerberg’s cavalier attitude about privacy during the earlier days, NSA surveillance, censorship concerns, etc. For years, various people tried to organize mass migrations away from Facebook to alternatives like Diaspora, Google Plus and Ello, while the Indie Web community has urged people to run their own social media sites and syndicate content out to the big “silos.” But it seems few people are going anywhere. Many people quit Facebook in protest, only to return months, or even days, later, usually because they realize how much their meatspace social circuit depends on Facebook for communication. I occasionally read that teens don’t use or like Facebook, but I treat these stories skeptically. Facebook, it seems, has become the first complex state of the internet. Exit has largely failed as strategy to counteract its force. So voice, increasingly through the power of “real” states like the European Union, seems to be the new way to fight back. I’m still not convinced it’s the best way, but it does seem to be where we’re at.
Adapted from recent email conversations and originally published in my newsletter